Tourism in the Moreton Bay Region

Moreton Bay Regional Council is embarking on an ambitious plan to increase the accommodation, experiences and value for tourism in our wonderful region. Our aim is to create a must-see Australian destination.

While the region is rich in amazing places and natural spaces, many of these are yet to be converted into marketable tourism products. The addition of more tourism products and drawcards in the region will support the attraction of more intrastate, interstate and international visitors. It will also support the region’s ambition to keep visitors in the region for longer and engaging more with local business.

Council is calling on stakeholders currently contributing and operating in tourism in the region, to provide us with feedback on our proposal to do this better!

The Tourism Opportunity Plan 2022-2027 sets out our visitor economy vision. It has been developed to nurture and drive sustainable economic growth that contributes fully to quality of life for Moreton Bay communities and businesses' sustainability. The plan provides strategic direction to guide tourism and the opportunities it creates for the Moreton Bay Region.

Drawing on your experience in this field, download a copy of the draft plan now and send through a submission with any improvements or additions to our team.

The submission period for feedback closes Friday 20 January 2023.

Couple staring over mountains

Background to the draft Tourism Opportunity Plan 2022-2027

At the Special Meeting for adoption of the budget on 26 June 2020, the Mayor committed to development of a tourism strategy to:

  • Investigate the Hinterland’s relatively untapped tourism potential
  • Explore how Moreton Bay can become the most accessible tourism destination in southeast Queensland
  • Investigate major capital investment required to support our growing tourism industry.

The Moreton Bay Regional Economic Development strategy 2020-2041 was released in February 2021 where Tourism, Sport and Major Events were identified as a high priority industry.

Following additional research and investigation, a draft Tourism Opportunity Plan 2022-2027 was prepared and endorsed by Council at the 16 November 2022 General Meeting to conduct final industry consultation.