Tourism in the Moreton Bay Region
Moreton Bay Regional Council is embarking on an ambitious plan to increase the accommodation, experiences and value for tourism in our wonderful region. Our aim is to create a must-see Australian destination.
While the region is rich in amazing places and natural spaces, many of these are yet to be converted into marketable tourism products. The addition of more tourism products and drawcards in the region will support the attraction of more intrastate, interstate and international visitors. It will also support the region’s ambition to keep visitors in the region for longer and engaging more with local business.
The Tourism Opportunity Plan 2022-2027 sets out our visitor economy vision. It has been developed to nurture and drive sustainable economic growth that contributes fully to quality of life for Moreton Bay communities and businesses' sustainability. The plan provides strategic direction to guide tourism and the opportunities it creates for the Moreton Bay Region.
Thank you to everyone who took the time to provide us with feedback on the draft Tourism Opportunity Plan. Council will consider the feedback received as the plan is finalised.
Background to the draft Tourism Opportunity Plan 2022-2027
At the Special Meeting for adoption of the budget on 26 June 2020, the Mayor committed to development of a tourism strategy to:
- Investigate the Hinterland’s relatively untapped tourism potential
- Explore how Moreton Bay can become the most accessible tourism destination in southeast Queensland
- Investigate major capital investment required to support our growing tourism industry.
The Moreton Bay Regional Economic Development strategy 2020-2041 was released in February 2021 where Tourism, Sport and Major Events were identified as a high priority industry.
Following additional research and investigation, a draft Tourism Opportunity Plan 2022-2027 was prepared and endorsed by Council at the 16 November 2022 General Meeting to conduct final industry consultation.